Email, read for you. Roxy reads every email before you do, tells you the moment one can’t wait, answers the ones you’ve answered before, and writes the rest in your words. You only read what matters.
One can’t wait. Three need your say. I’ve handled the rest.
Working demo
A morning’s post, already read. Open an email to see what Roxy made of it and answer it in one tap, or send one in and watch it sorted. Then try the round, a habit, a reply in your words and some outreach. It’s a demo of the design: Fold itself is in the works.
Now
PSPriya Shah13:46VAT return: your OK by 5pmToday
LHLeo Hart11:2040 mugs for a new café in Leeds DODana Okafor10:05The studio lease, up 6% MMum08:52Sunday lunch, and the big dishHandled
HFHannah Ford09:12Answered by your habit · 09:12Summed up
14Fourteen others8:00Glaze up in December, two fairs, receiptsHeld back
NB“Northway Bank”07:31Kept out: a scam
Priya needs your OK on the VAT return by 5 today. It’s €1,840, what she estimated in July.
Hi Alex, The Q3 VAT return is ready to file. The amount due is €1,840, in line with the July estimate. We need your approval by 5pm today so we can file on time. Just reply to this email. Best, Priya
How it answers
Every email reaches Roxy first. She reads it once, and it takes one of six paths. Each one ends on your record, so you can always see what she did, and why.
An email arrives
Your accountant needs your OK by 5. I’ve put it at the top, and I’ll call at 4:30 if it’s still open.
Rhymes and habits
When an email is like ones you’ve answered before, Roxy says so, and shows you how you answered. Say “make it a habit”, and choose how far she goes: from just reminding you, to answering on her own and telling you after.
The rhyme · 14 since June
Twelve times you said sorry and sent a new one. Twice you added 10% off, both for people who’d ordered before.
Hannah’s mug arrived cracked this morning. It rhymes, so the habit answered.
A habit
How far Roxy goes
Sends it your way, then tells you. It’s on your record.
Still waits for you: Anything new, or anything that costs.
Outreach
Tell Roxy who should hear about what. She finds them among the people you know, leaves out anyone who didn’t agree to hear from you, and writes to each one as you would. Then the replies sort themselves.
Tell cafés and bakeries up north we do wholesale now. Mention the new speckled glaze. Not anyone we’ve emailed this month.
To Mara at Tilly’s · York
When we spoke in March the timing wasn’t right, so I wanted to come back now we have room in the kiln.
She said “too soon, try us in autumn” on 14 March.
To Jo at Fen Bakery · Hebden Bridge
Your bakery was the first place our mugs ever went, so you’re the first I wanted to tell about the new glaze.
Fen’s first order was your first wholesale order, in 2024.
To Sol at Sable Coffee · Leeds
We met at the Makers Fair, where you liked the speckled samples. They’re a proper glaze now.
From the fair list. He picked up a speckled cup at your stall.
Thirty-eight letters, each one different. Never one letter with the names swapped.
More ways to let go
What else we’re designing into Fold. Each one says how far Roxy goes on her own, and you can turn any of them down.
Promises both ways, found in your email. She reminds you of yours and chases theirs.
Clayworks owes you a refund. Shall I ask?
Asks, then actsOn holiday, she answers what she can, holds the rest, and briefs you on your first morning back.
Welcome back. Three things, then the rest can wait.
Acts, then tells meWhen a thread drags past five emails, she offers to call and settle it.
Sixth email with Clayworks. Want me to ring them?
Asks, then actsCustomers who used to write and stopped get a friendly note, in your words.
Fen used to order every two months. It’s been five.
Drafts for meMeeting requests answered with real times from your day.
Ines wants a call. I offered Thursday at 10 or Friday at 9.
Asks, then actsReads and replies in the sender’s language, and shows you both.
Written to Lisbon in Portuguese. Here’s the English.
Drafts for meReceipts to Juno, contracts to your files, photos to Imago.
Four receipts filed for Juno.
Acts, then tells meRenewals, auto-renewals and price rises buried in the terms.
This renews for two years on 1 December unless you say.
Thinks with meOn a call or in the car: what came in, and you answer out loud.
Four things. First, Priya.
Asks, then actsYour support address answered by an agent of its own, who always says it’s an AI. Refunds and complaints come to you.
Support’s answered. Two came to you: a refund and a complaint.
Acts, then tells meYears of old mail in one go: unsubscribed and archived, nothing deleted for good.
Unsubscribed from 140. Kept every person.
Asks, then actsAt six, what’s left and what she’ll do overnight. Then quiet till morning.
Two left. I’ll draft both for the morning.
Thinks with meHowever far it goes
Inside yourOS
Fold lives in your yourOS like any other app, with Roxy beside it. Your email stays with your provider, and Fold will read it through your account, with your say-so.
Reads your email from
Gmail and Microsoft 365 first, then the rest. Any other account connects by IMAP. Your email stays where it is.
Fold sits with your other apps. Open it in a paper window, or full screen.
Roxy’s pane stays beside it: what she just did, what she’s doing now, and what’s next.
The one that can’t wait goes to the top of what needs you, wherever you are in yourOS.
The same app under your thumb, with Call Roxy in the dock to go through your post out loud.
FAQ
The short answers to what people ask us most.
Fold is email, read for you. Roxy reads every email before you do and sorts it: what can’t wait reaches you straight away, emails like ones you’ve answered before are answered your way, newsletters are summed up in a line, and scams are kept out. The rest wait for you with a reply already written in your words.
Not yet. Fold is in the works: we’re designing it now, and this page shows where it’s heading. Join the waitlist and you’ll hear when it’s ready.
Gmail and Microsoft 365 first, then iCloud Mail, Yahoo Mail, Proton Mail, Zoho Mail, AOL Mail and GMX, and any other account by IMAP. Your email stays where it is, and Fold reads it through your account, only once you’ve said yes.
Only where you’ve said so. Each habit, person and kind of email has its own setting, from Thinks with me to Acts, then tells me. Family and anyone new always wait for you, and everything she sends is on your record.
No. Every letter is written for one person, from your history with them, and only to people who’ve agreed to hear from you or bought from you. Every letter says how to stop, and a stop is honoured everywhere, straight away.
Pay, sign or agree to anything, write as you to someone new without your OK, email anyone who hasn’t agreed to hear from you, or delete anything for good.
Be first to meet her
Roxy
On the call
Hello. I’m Roxy.